Assistant Marketing Manager | St. Regis Hotels & Resorts | Abu Dhabi

Job description

The St. Regis brand first established luxury hospitality more than 110 years ago, with the opening of the St. Regis New York. From the moment John Jacob Astor IV opened the doors of his Beaux-Arts masterpiece on New York’s Fifth Avenue, St. Regis has stood as a symbol of uncompromising elegance and bespoke service. Today, with more than 40 of the best addresses around the world, St. Regis is a place where trends are born, boundaries are broken and guests can simply live exquisite. We invite you to explore careers at St. Regis.
Reporting directly to the Director of Marketing, the Assistant Marketing Manager is the voice of the hotel and will be responsible for assisting and executing all Marketing, PR and Social media projects and initiatives. Responsible for updating and maintaining all channels, both internal and external customer related sites for The St Regis Abu Dhabi as requested by the Director of Marketing of the hotel. Understands and complies with the policies and procedures of Marriott International. Performs the duties and responsibilities of the position as outlined, but not limited to, and has knowledge of the individual hotel outlets, departmental and company goals for development and growth.
Managing multiple projects at the same time will be the norm and the candidate will have to successfully coordinate with internal teams, external clients and guests to provide excellent customer service through today’s modern technology and social media channels.
To provide Marketing & Communications support within the Area & media community. Working as a key member of the Marketing team, managing & facilitating the implementation of the PR Strategy for Marriott International properties, products & corporate initiatives. Assisting with the day-to-day press office & administration responsibilities in an efficient, professional & courteous manner. He/she establishes and assists by managing the PR communication processes ensuring that Divisional/Corporate image and messages are appropriately projected, distributed and communication objectives are met
The Assistant Marketing Manager will also have sound creative and work to develop their positioning skills and will be responsible for the adaptation of branded design templates to the local business including digital platforms, as well as the creation of new concepts, events management and support for Sales and other presentations. They will also be responsible for assisting and coordinating photography & video production for the hotel when required on an ad-hoc basis as well as liaising with the team Graphic designer.
Our ideal candidate must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of knowledge, skills, and abilities and will assist the Director of Marketing to act as a Brand Champion for the hotel.
Essential Functions
Under the guidance of the Director of Marketing, research and identify specific pieces of collateral required to support the sales process. This will range from copywriting for hotel brochures to specific promotional requirements across the property.
Assist with developing & implementing Communications support strategies including producing individual PR plans for hotel
Work with partners for the hotel to activate and leverage on to maximise hotel positioning.
Responding to media enquiries & information requests for The St Regis Abu Dhabi.
Researching & seeking innovative Communications opportunities, including identifying opportunities for the placement of stories & the promotion of spokespeople
Develop & maintain strong relationships with Marriott’s international PR network (all divisions) in order to facilitate promotion of properties worldwide & the seamless organisation of international incoming media visits to properties
Develop & maintain strong relations with media community
Coordination & hosting of incoming international/foreign media groups & individual visits to the hotel - utilising & liaising with international PR network & travel partner relationship contacts.
Assists in leading “conversation culture” with the Marketing Coordinator within the whole hotel team to get them involved in social media and act as a mentor/buddy them the other peers in the team.
Desire to grow in responsibility and visibility and expand knowledge base to assist in leading “conversation culture” within the hotel industry
Flexibility and initiative as role and responsibilities evolve and change
Utilize sites like “" and "Tripadvisor" to report on the sentiments of reviews and postings regarding the St Regis Abu Dhabi. Ensure that all details of the proposed programme are researched fully, communicated internally and executed through an effective communications plan.
Working closely with the team to take full responsibility for the creation of a monthly newsletter. This involves the generation of internal articles, assisting with copywriting, proof checking and layout decisions.
Ensure that all deadlines are met and each edition is delivered to a pre-agreed timing plan.
Identify through brainstorming sessions with key department heads opportunities to execute value-added mailings to this database in line with the Resort’s revenue objectives.
Working with the DFM team for online advertising, search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, website & content development and mobile marketing
Strong communication skills, both verbal and written
Sound computer skills and detailed knowledge of various computer programs, including a strong proficiency of MS Excel, Power point, Adobe Photoshop and rudimentary HTML knowledge is a plus
Desire to grow in responsibility and visibility and expand knowledge base to assist in leading “conversation culture” within the hotel industry
Maintain positive online resort presence by managing website, social media pages, and third party sites
Respond to reviews on TripAdvisor and SPG on a daily basis and provide weekly reports of reviews
Post creative and engaging content on a daily basis for all social media channels
Review third party websites such as OTAs and blogs to ensure recent photos and information about the St Regis Abu Dhabi are correct
Highly professional in appearance, character and conduct
Positive attitude and team spirit
Effective interpersonal skills, resourcefulness and creativity
Display passion for our guests and enthusiasm for the job
Ability to work under pressure and to adjust to flexible working hours
Uses Guest Communication email marketing tool to drive incremental rooms and ancillary revenue to hotels.
Manage Local Property Sites and ensure Brand Standards compliance. Implement SEO plans to optimize websites. Analyze performance via Google Analytics.
Update key digital platforms (restaurants / meetings / spa, etc.) and implement best practices to deliver increased presence and incremental revenue to hotels.
Leverage social media and contribute to ensure hotels have a strong presence on social networks and maximize opportunities (Facebook, Twitter, Instagram, Tripadvisor, Youtube, etc).
Share monthly insights on production, trends, booking and stay patterns as well as channel analysis.
Motivate the St Regis Abu Dhabi associates to embrace Social Media, act as a resource for different departments to make various local initiatives more “social”
Educate on-property associates on social media strategies and trends in line with Regional direction and guidance
Supervision & management of administrative systems: including monitoring of project costs, PR contacts database, hotel information, photograph, slide & video library, distributing of PR releases, monitoring, measuring & recording of all media clippings & impressions
Management of PR Budget
Producing monthly activity reports including Monthly Owners review
Involvement in occasion Marketing projects
Assisting with destination website
dealing with advertorial, reader promotions in papers
Other ad hoc duties as required
Community Service Involvement and Associate Recognition:
Assist with special events and other community projects
Promote charity events & activations within local community
Specific Job Knowledge, Skills And Abilities
Excellent organizational/administrative skills with office management experience
Ability to priorities tasks & to manage workload using own initiative
Ability to multi-task & work under pressure with limited resources
Strong writing skills with excellent spelling & grammar
Typing skills - 65 words per minute & speed writing preferred
Excellent computer skills - sound knowledge of word processing, spreadsheet, database, presentation & DTP software packages, email, internet & intranet systems
Numerate. Ability to understand the PR budget.
Previous experience in hotel, travel & tourism, service sector preferred
Has around 2-3 years of experience working in Marketing or Communications with solid experience within publishing.
Has a creative vision.
Is familiar with online publishing tools and has a detailed understanding of design best practices and priorities.
Skills in Adobe Photoshop, Illustrator and In-Design software, video/flash is a plus
Education in Marketing or advertising preferred.
Strategic thinking & self starter. Must be able to work with others to solve complex problems and take initiative to see and define new opportunities and put plans in place to exploit them.
Hotel experience is a benefit, ideally in PR or Communications marketing.
Must have a keen interest in Social Media including Twitter, Facebook, Instagram, blogs, Pinterest, Linked in etc….
Ability to maintain complete confidentiality at all times
High degree of personal loyalty & integrity
Team player – with a sense of humor even in the face of adversity!
Bachelor degree required, additional education in sales and marketing fields preferred.
At least 2/3 years of experience of as a Marketing Executive/Specialist or 1 year as Assistant Marketing Manager. Further experience in a supervisory position preferred.
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.